Description
Is your ad budget being allocated based on data whose reliability has quietly degraded since 2024, with no alert telling you so? This ebook is for you.
Who this is for:
- Marketing and E-commerce Directors managing significant ad spend on Google Ads and GA4
- Growth and performance leads who need to defend channel budget allocation decisions
- DPOs and compliance leads who need to fold the emerging US regulatory patchwork into their mapping
- Consultants and agencies supporting clients on marketing measurement
This isn’t a theoretical privacy guide. It’s a concrete diagnostic and action plan for rebuilding reliable measurement after Google’s reversal on third-party cookie deprecation.
What you get:
- ✅ A clear explanation of the cross-device blind spot and its real impact on budget decisions
- ✅ A diagnostic method to assess your own account’s exposure
- ✅ An implementation plan for server-side tracking and a first-party data strategy
- ✅ A complete guide to Consent Mode V2, beyond the checked box
- ✅ A compliance map covering GDPR and new US laws (Kentucky, Maryland)
- ✅ An 8-week action plan and a full checklist
Written by Steeve Vignissy, senior digital transformation consultant with 15 years of experience in SEO/SEM, e-commerce, and data governance.
Format: PDF, 49 pages. Instant download after purchase.
Go further: Diagnoz® helps objectify your organization’s data governance maturity, marketing included.
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